Running a Profitable Yard Decoration Company: a Primer

Starter kits are an affordable way to begin.
  1. A YARD DECORATION BUSINESS: WHAT IT LOOKS LIKE
  2. WHAT A YARD DECORATION BUSINESS MODEL COULD LOOK LIKE
  3. WHERE TO START- WHAT STARTER PACKAGES TO PURCHASE
  4. EXAMPLES OF YARD DECORATIONS
  5. THE CUSTOMER CONTRACT
  6. WHAT ABOUT BUSINESS INSURANCE?
  7. FREE MARKETING ON FACEBOOK AND OTHER METHODS
  8. CREATING A FACEBOOK BUSINESS PAGE
  9. LISTING ON YARDWOWZA.COM
  10. USING YOUTUBE
  11. INSTAGRAM AND HOW IT TIES TO FACEBOOK
  12. USING DRIVE-BY SIGN MARKETING
  13. WORD-OF-MOUTH MARKETING
  14. PAID MARKETING ON FACEBOOK AND OTHER MEDIA
  15. HOW TO PLACE SIGNS IN A YARD
  16. COMMON QUESTIONS
  17. MARKET RESEARCH ON YARD DECORATION BUSINESSES
  18. SMALL BUSINESS ADMINISTRATION RECOMMENDATIONS
  • Being able to work out of your home
  • Being your own boss, with a flexible schedule
  • Low startup costs and low overhead
  • Any size vehicle can carry a lawn decoration set
  • Easy Income
  • Unlimited potential
  • Many are able to make back the initial investment in the first weeks of operation!
  • You get to deliver smiles daily doing a job you love
Holidays and special occasions are great opportunities.
  1. Register for a Facebook Business Page.
  2. Enter Your Business Information.
  3. Upload Your Profile Picture & Cover Photo.
  4. Invite Friends to Like Your Page.
  5. Include Additional Business Details.
  6. Add a Button to Your Page.
  7. Promote Your Facebook Business Page by Being Active on Facebook.
  • Demand: Is there a desire for your product or service?
  • Market size: How many people would be interested in your offering?
  • Economic indicators: What is the income range and employment rate?
  • Location: Where do your customers live and where can your business reach?
  • Market saturation: How many similar options are already available to consumers?
  • Pricing: What do potential customers pay for these alternatives?
  • Surveys
  • Questionnaires
  • Focus groups
  • In-depth interviews

Use competitive analysis to find a market advantage

  • Market share
  • Strengths and weaknesses
  • Your window of opportunity to enter the market
  • The importance of your target market to your competitors
  • Any barriers that may hinder you as you enter the market
  • Indirect or secondary competitors who may impact your success

Key partnerships

Key activities

Key resources

Value proposition

Customer relationships

Customer segments

Channels

Cost structure

Revenue streams

3: Fund your business

Determine how much funding you’ll need

Fund your business yourself with self-funding

Get venture capital from investors

  • Focuses high-growth companies
  • Invests capital in return for equity, rather than debt (it’s not a loan)
  • Takes higher risks in exchange for potential higher returns
  • Has a longer investment horizon than traditional financing
  • Almost all venture capitalists will, at a minimum, want a seat on the board of directors.

How to get venture capital funding

1: Find an investor

2: Share your business plan

3: Go through due diligence review

4: Work out the terms

5: Investment

Use crowdfunding to fund your business

Get a small business loan

4: Pick your business location

Research the best place to locate your business

Region-specific business expenses

Local zoning ordinances

State and local taxes

State and local government incentives

Federal government incentives

5: Choose a business structure

Review common business structures

Sole proprietorship

Partnership

Limited liability company (LLC)

Corporation

C corp

S corp

B corp

Close corporation

Nonprofit corporation

Cooperative

Combine different business structures

6: Choose your business name

Register your business name to protect it

  • Entity name protects you at state level
  • Trademark protects you at a federal level
  • Doing Business As (DBA) doesn’t give legal protection, but might be legally required
  • Domain name protects your business website address

4 different ways to register your business name

Entity name

Trademark

Doing Business As (DBA) name

Domain name

7: Register your business

Register with federal agencies

Register with state agencies

  • Your business has a physical presence in the state
  • You often have in-person meetings with clients in the state
  • A significant portion of your company’s revenue comes from the state
  • Any of your employees work in the state

Get a registered agent

File for foreign qualification

File state documents and fees

  • Business name
  • Business location
  • Ownership, management structure, or directors
  • Registered agent information
  • Number and value of shares (if you’re a corporation)

Register with local agencies

Stay up to date with registration requirements

8: Get federal and state tax IDs

Get a federal tax ID number

  • Pays employees
  • Operates as a corporation of partnership
  • Files tax returns for employment, excise, or alcohol, tobacco, and firearms
  • Withholds taxes on income, other than wages, paid to a non-resident alien
  • Uses a Keogh Plan (a tax-deferred pension plan)
  • Works with certain types of organizations

Change or replace your EIN

  • Name change
  • Address change
  • Changes in ownership
  • Changes in management
  • Change in tax status

Get a state tax ID number

State income and employment taxes for businesses

9: Apply for licenses and permits

Federal licenses and permits

State licenses and permits

10: Open a business bank account

Benefits of business bank accounts

  • Protection. Business banking offers limited personal liability protection by keeping your business funds separate from your personal funds. Merchant services also offer purchase protection for your customers and ensures that their personal information is secure.
  • Professionalism. Customers will be able to pay you with credit cards and make checks out to your business instead of directly to you. Plus, you’ll be able to authorize employees to handle day-to-day banking tasks on behalf of the business.
  • Preparedness. Business banking usually comes with the option for a line of credit for the company. This can be used in the event of an emergency, or if your business needs new equipment.
  • Purchasing power. Credit card accounts can help your business make large startup purchases and help establish a credit history for your business.

Find an account with low fees and good benefits

  • Introductory offers
  • Interest rates for savings and checking
  • Interest rates for lines of credit
  • Transaction fees
  • Early termination fees
  • Minimum account balance fees
  • Discount rate: The percentage charged for every transaction processed.
  • Transaction fees: The amount charged for every credit card transaction.
  • Address Verification Service (AVS) fees.
  • ACH daily batch fees: Fees charged when you settle credit card transactions for that day.
  • Monthly minimum fees: Fees charged if your business doesn’t meet the minimum required transactions.

Get documents you need to open a business bank account

  • Employer Identification Number (EIN) (or a Social Security number, if you’re a sole proprietorship)
  • Your business’s formation documents
  • Ownership agreements
  • Business license

--

--

--

Love podcasts or audiobooks? Learn on the go with our new app.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Steve Grubbs

Steve Grubbs

More from Medium

Curiouser #1: Dune | GAUPA | Guillermo Lorca

The art of business — My Wirecard story

greyscale comuter monitor featuring a mywirecard visa credit card all in grey

HOW I MISSED THE BOAT ON BITCOIN BUT FOUND WEB3: A BLOG DESCRIBING A PERSON’S TRANSITION TO WEB3…

Why Podcasts Are A Crucial Tool for Crowdfunding Entrepreneurs